MusicMatters Creates Ultimate Green Experience for Jack Johnson’s 2008 World Tour; Pioneering Effect Marketing Firm Promotes Social Action, Drives Results Through Brands, Music and Special Events : Going Beyond the Green Standard for Nearly Two Decades
From the first Concert for the Environment in the ‘90s to the latest Jack Johnson world tour — to significantly boosting revenues for an array of organic brands like Ben & Jerry's, Stonyfield and CLIF Bar — MusicMatters is proving that green experiences generate dramatic results. The Minneapolis-based company creates strategic partnerships, innovative, action-oriented campaigns and memorable experiential online and onsite activities to raise awareness about critical environmental issues that move millions to take action. (See Media Kit case studies). In many ways, the Johnson tour, like the company’s work for recording artists that range from Gomez and the John Butler Trio to the Dave Matthews Band, The Police and others, is a culmination of everything it's done for almost two decades and a preview of what’s possible in the future. (PRWeb May 29, 2008)
Read the full story at http://www.prweb.com/releases/musicmatters/johnson/prweb982154.htm
